PropX

PropX

PropX is an enterprise-ready CRM built for real estate power users. It gives teams control over the commercial lifecycle, adapting to unique workflows while still offering out-of-the-box features.

Product Designer

Team Role

12 Weeks

Delivery Time

40%

Faster Closing Rate

Mobile App

Compatibility

Problem discovery

Problem discovery

Enterprise real estate teams lack a powerful CRM that balances customization, integration, and data aggregation—all while staying intuitive for agents. Existing tools slow deal velocity instead of accelerating it.

Industry Insight

Existing CRMs in real estate are often built for individual agents, not enterprise-level brokerages, creating data silos and fragmented workflows.

Pain Point

Agents spent hours switching between tools for listings, leads, and reporting—slowing response times and reducing deal velocity.


Business Impact

The lack of a unified system led to inefficient operations, lower closing rates, and revenue leakage across brokerage networks.


Product Design

1/4

Leads Management

A centralized hub for tracking, qualifying, and nurturing leads across multiple channels. The module automates follow-ups, prioritizes high-value prospects through AI scoring, and gives brokers full visibility into the sales pipeline—from first contact to closing.

2/4

Units Management

A complete inventory system for managing property listings, availability, and pricing. Agents can easily update unit details, track changes in real time, and connect listings directly to leads—reducing manual updates and ensuring data consistency across the organization.

3/4

Tasks Management

An integrated workspace for assigning, tracking, and automating daily activities. It aligns agents, coordinators, and brokers through shared workflows, reminders, and progress tracking—helping teams stay on top of deadlines and improve operational efficiency.

4/4

Anlaytics

A unified reporting dashboard that aggregates performance data across leads, tasks, and sales. With real-time insights and predictive analytics, brokers can monitor KPIs, forecast revenue, and identify growth opportunities to drive smarter, faster decisions.

Product Design