Ahmad Annajjar

Umniah by Beyon

Umniah, one of Jordan’s largest telecom companies, underwent a major app uplift after being acquired by Beyon. The goal was to elevate its consumer mobile experience to meet international standards, boost engagement, and improve customer retention.

Product Designer

Team Role

8 Weeks

Delivery Time

48%

Higher Engagement

Mobile App

Compatibility

Problem discovery

The app lacked a unified design system and hadn’t been updated in years. This stagnation put Umniah at risk of losing users to competitors offering smoother, more user-centric digital experiences.

Industry Insight

Telecom apps in the MENA region are rapidly evolving, with customer experience becoming a top driver of retention and ARPU growth.

Pain Point

The existing Umniah app lacked a unified design system and clear UX hierarchy, making navigation and key actions difficult for users.

Business Impact

Poor usability led to lower engagement, higher churn risk, and reduced brand perception in a competitive telecom market.

Product Design

1/2

User Dashboard

A redesigned home experience that gives users a complete overview of their mobile usage, balances, and active services. The dashboard focuses on clarity and personalization—allowing users to quickly check data, calls, and billing information while providing contextual shortcuts for common actions.

2/2

Subscription Management

A simplified system for managing plans, add-ons, and renewals. Users can explore available offers, compare packages, and make real-time changes to their subscriptions with transparent pricing and instant confirmation—reducing friction and improving retention.

Next project

Holispec AI

Holispec AI is a Figma agent that generates and edits components, UI, and code from a simple prompt. Unlike other tools, it’s built on top of the design system; so teams move faster while staying consistent.

200x

faster to production

Scaling with
Purpose

2025

Scaling with
Purpose

Next project

Holispec AI

Product Design

1/2
User Dashboard
A redesigned home experience that gives users a complete overview of their mobile usage, balances, and active services. The dashboard focuses on clarity and personalization—allowing users to quickly check data, calls, and billing information while providing contextual shortcuts for common actions.
2/2
Subscription Management
A simplified system for managing plans, add-ons, and renewals. Users can explore available offers, compare packages, and make real-time changes to their subscriptions with transparent pricing and instant confirmation—reducing friction and improving retention.
1/2
User Dashboard
A redesigned home experience that gives users a complete overview of their mobile usage, balances, and active services. The dashboard focuses on clarity and personalization—allowing users to quickly check data, calls, and billing information while providing contextual shortcuts for common actions.
2/2
Subscription Management
A simplified system for managing plans, add-ons, and renewals. Users can explore available offers, compare packages, and make real-time changes to their subscriptions with transparent pricing and instant confirmation—reducing friction and improving retention.
1/2
User Dashboard
A redesigned home experience that gives users a complete overview of their mobile usage, balances, and active services. The dashboard focuses on clarity and personalization—allowing users to quickly check data, calls, and billing information while providing contextual shortcuts for common actions.
2/2
Subscription Management
A simplified system for managing plans, add-ons, and renewals. Users can explore available offers, compare packages, and make real-time changes to their subscriptions with transparent pricing and instant confirmation—reducing friction and improving retention.
1/2
User Dashboard
A redesigned home experience that gives users a complete overview of their mobile usage, balances, and active services. The dashboard focuses on clarity and personalization—allowing users to quickly check data, calls, and billing information while providing contextual shortcuts for common actions.
2/2
Subscription Management
A simplified system for managing plans, add-ons, and renewals. Users can explore available offers, compare packages, and make real-time changes to their subscriptions with transparent pricing and instant confirmation—reducing friction and improving retention.

Ahmad Annajjar