TotalEnergies
TotalEnergies
A tiered loyalty platform helping Total Energies stand out in a commoditized market—driving retention, repeat purchases, and market share growth.
Product Designer
Team Role
20 Weeks
Delivery Time
23%
Market Share Growth
Web + Mobile App
Compatibility
Problem discovery
Problem discovery
In a market where fuel and services are largely interchangeable, Total Energies faced the challenge of differentiating through customer experience. Existing loyalty solutions were fragmented and difficult to scale across regions, limiting engagement and reducing the program’s impact on market share growth.
Industry Insight
Loyalty programs in the energy sector show up to 50% higher retention rates when personalized and seamlessly integrated across customer touchpoints.
Pain Point
Customers had inconsistent experiences across regions, while internal teams struggled to manage rewards, tiers, and campaigns efficiently.
Business Impact
The absence of a unified loyalty platform resulted in lower customer retention, limited cross-sell opportunities, and reduced market share growth potential.
Product Design
1/5
User Dashboard
A personalized hub where users can view loyalty points, rewards, and nearby offers. The dashboard highlights key actions—such as redeeming points or accessing fuel discounts—while providing an overview of recent activities to encourage ongoing engagement.t
2/5
Service Management
A centralized module for managing vehicle-related services like fuel top-ups, maintenance bookings, and partner offers. It ensures customers can access and track all service interactions within a single, consistent experience.
3/5
Car Management
Allows users to register, monitor, and manage multiple vehicles under one account. From mileage tracking to service reminders, this module connects car ownership data with loyalty benefits, enhancing personalization and retention.
4/5
Campaigns Management
Built for marketing teams, this module enables the setup and monitoring of loyalty campaigns and regional promotions. It supports tiered rewards, localized offers, and real-time performance tracking to optimize engagement and conversions.
5/5
Dashboard
An analytics and reporting suite for administrators and partners to monitor key metrics—such as user activity, campaign performance, and redemption rates—helping teams make data-driven decisions to refine loyalty strategies.
Product Design
1/5
User Dashboard
A personalized hub where users can view loyalty points, rewards, and nearby offers. The dashboard highlights key actions—such as redeeming points or accessing fuel discounts—while providing an overview of recent activities to encourage ongoing engagement.t
2/5
Service Management
A centralized module for managing vehicle-related services like fuel top-ups, maintenance bookings, and partner offers. It ensures customers can access and track all service interactions within a single, consistent experience.
3/5
Car Management
Allows users to register, monitor, and manage multiple vehicles under one account. From mileage tracking to service reminders, this module connects car ownership data with loyalty benefits, enhancing personalization and retention.
4/5
Campaigns Management
Built for marketing teams, this module enables the setup and monitoring of loyalty campaigns and regional promotions. It supports tiered rewards, localized offers, and real-time performance tracking to optimize engagement and conversions.
5/5
Dashboard
An analytics and reporting suite for administrators and partners to monitor key metrics—such as user activity, campaign performance, and redemption rates—helping teams make data-driven decisions to refine loyalty strategies.
1/5
User Dashboard
A personalized hub where users can view loyalty points, rewards, and nearby offers. The dashboard highlights key actions—such as redeeming points or accessing fuel discounts—while providing an overview of recent activities to encourage ongoing engagement.t
2/5
Service Management
A centralized module for managing vehicle-related services like fuel top-ups, maintenance bookings, and partner offers. It ensures customers can access and track all service interactions within a single, consistent experience.
3/5
Car Management
Allows users to register, monitor, and manage multiple vehicles under one account. From mileage tracking to service reminders, this module connects car ownership data with loyalty benefits, enhancing personalization and retention.
4/5
Campaigns Management
Built for marketing teams, this module enables the setup and monitoring of loyalty campaigns and regional promotions. It supports tiered rewards, localized offers, and real-time performance tracking to optimize engagement and conversions.
5/5
Dashboard
An analytics and reporting suite for administrators and partners to monitor key metrics—such as user activity, campaign performance, and redemption rates—helping teams make data-driven decisions to refine loyalty strategies.
1/5
User Dashboard
A personalized hub where users can view loyalty points, rewards, and nearby offers. The dashboard highlights key actions—such as redeeming points or accessing fuel discounts—while providing an overview of recent activities to encourage ongoing engagement.t
2/5
Service Management
A centralized module for managing vehicle-related services like fuel top-ups, maintenance bookings, and partner offers. It ensures customers can access and track all service interactions within a single, consistent experience.
3/5
Car Management
Allows users to register, monitor, and manage multiple vehicles under one account. From mileage tracking to service reminders, this module connects car ownership data with loyalty benefits, enhancing personalization and retention.
4/5
Campaigns Management
Built for marketing teams, this module enables the setup and monitoring of loyalty campaigns and regional promotions. It supports tiered rewards, localized offers, and real-time performance tracking to optimize engagement and conversions.
5/5
Dashboard
An analytics and reporting suite for administrators and partners to monitor key metrics—such as user activity, campaign performance, and redemption rates—helping teams make data-driven decisions to refine loyalty strategies.
1/5
User Dashboard
A personalized hub where users can view loyalty points, rewards, and nearby offers. The dashboard highlights key actions—such as redeeming points or accessing fuel discounts—while providing an overview of recent activities to encourage ongoing engagement.t
2/5
Service Management
A centralized module for managing vehicle-related services like fuel top-ups, maintenance bookings, and partner offers. It ensures customers can access and track all service interactions within a single, consistent experience.
3/5
Car Management
Allows users to register, monitor, and manage multiple vehicles under one account. From mileage tracking to service reminders, this module connects car ownership data with loyalty benefits, enhancing personalization and retention.
4/5
Campaigns Management
Built for marketing teams, this module enables the setup and monitoring of loyalty campaigns and regional promotions. It supports tiered rewards, localized offers, and real-time performance tracking to optimize engagement and conversions.
5/5
Dashboard
An analytics and reporting suite for administrators and partners to monitor key metrics—such as user activity, campaign performance, and redemption rates—helping teams make data-driven decisions to refine loyalty strategies.